Practical guides to client reporting, marketing metrics and better client conversations.
Client reporting · 21 September 2026 · 7 min read
A practical structure for monthly client reports: a decision contract, a fixed reporting period, an executive summary in result–context–action order, and commentary that survives bad months.
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SEO reporting · 21 September 2026 · 6 min read
Which SEO metrics belong in a client report — Search Console clicks, impressions, CTR and position, GA4 organic visits, configured outcomes and authority — defined carefully and explained plainly.
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Analytics · 21 September 2026 · 6 min read
Google Ads and GA4 count conversions differently: actions, scopes, attribution models, conversion-time columns, timezones and consent. A methodical way to investigate the gap and explain it to clients.
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Client reporting · 21 September 2026 · 6 min read
Dashboards and reports answer different questions. A practical framework for choosing the right format by reader, question and cadence — plus how to keep the two consistent.
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Quality assurance · 21 September 2026 · 6 min read
A pre-send checklist for client reports: ownership and contract, dates and partial periods, correct properties, totals and rates, conversions, manual entries, annotations, access, schedules and delivery.
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