ReportingBee

PPC reporting

PPC reporting software that justifies the spend

Google Ads and Meta spend, conversions, cost per acquisition and return on ad spend — presented so clients see what the budget bought.

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From £9.99/month · Agency £49/month

What you can report on

Spend & pacing
Cost per platform and campaign for the period — reconciled against the client's expected budget before they ask.
CPA
Cost per acquisition or result — the efficiency number clients benchmark against their margins.
ROAS
Return on ad spend where conversion value is tracked — reported with the caveat that each platform counts value its own way.

The spend conversation, pre-answered

PPC clients open reports with one question: what did my money do? A report that leads with spend, pairs it immediately with results, and shows efficiency trends over time answers it in the first page — and reframes the conversation from cost to return.

A ReportingBee Google Ads report section with spend, clicks and conversions
ReportingBee Google Ads report. Sample client data.

Attribution caveats, built in

Google Ads and Meta each report conversions on their own models and windows, and neither matches GA4 or the store exactly. ReportingBee keeps platform figures labelled by source so your commentary can explain differences clearly instead of blending them into a single total.

A ReportingBee Meta Ads report section with spend and campaign results
ReportingBee Meta Ads report. Sample client data.

Campaign detail when they want it

Summary widgets for the executive read; campaign, ad group or keyword tables underneath for clients who dig. The same report serves the MD who wants three numbers and the in-house marketer who wants the keyword breakdown.

How it works

  1. 01

    Connect ad accounts

    Link Google Ads via Google OAuth and Meta via Meta OAuth, selecting the right account per client.

  2. 02

    Lead with the summary

    Spend, results, CPA and ROAS widgets up top; campaign tables below for detail.

  3. 03

    Label and explain

    Attribute figures to their platform in the copy, then write what you're changing next month.

Simple, capped pricing

£9.99/month starter

First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).

£49/month agency

Flat monthly price with unlimited clients.

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Frequently asked questions

Why do platform conversions differ from our store analytics?

Different attribution models and windows — each platform counts credit its own way. Report both labelled by source; neither is 'wrong', they measure differently.

Can I report Microsoft or TikTok ads too?

Connected ad sources can be composed into the same report — check the integrations directory for each platform's current coverage.

How much does ReportingBee cost?

Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.

Keep exploring

PPC Reporting Dashboard

Spend pacing and efficiency across Google Ads and Meta on one screen — the between-meetings monitor — a reporting view, not a live bid console.

Google Ads Reporting

Campaign cost, clicks, conversions and conversion value — the month's Google Ads performance composed into a report clients read top to bottom.

Facebook Ads Reporting

Meta campaign spend, leads and purchases pulled live into the report — under a paid heading, never blended into organic social wins.

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