ReportingBee

Integration guide

Include Mailchimp results in branded reports

The Mailchimp OAuth connector exists; campaign metrics are entered manually in reports today — presented alongside every other channel in the client report.

From £9.99/month · Agency £49/month

What you can report on

Audience size
Record audience size and net subscriber change separately from campaign delivery metrics.
Open & click rates
Record Mailchimp's rates per campaign with their delivered-email counts — don't take a simple average across campaigns with different audience sizes.
Unsubscribes
List churn over the period — worth reporting so growth claims are netted against losses.

Connection available, coverage manual

Mailchimp is one of ReportingBee's OAuth connector groups, so you'll see a real sign-in flow. But connection availability is not reporting coverage: no live Mailchimp widgets feed reports or dashboards yet.

Illustration of the Mailchimp manual reporting workflow: campaign figures entered into a branded report
Illustration of the Mailchimp manual reporting workflow.

The monthly workflow that works today

Pull campaign stats from Mailchimp's reporting screen — sends, opens, clicks, unsubscribes — and enter them into the report's manual metric widgets. For retainer clients the template already has the widgets in place, so the task is a two-minute copy of numbers, not a rebuild.

The ReportingBee report template library with ready-made report layouts
ReportingBee template library. Sample client data.

Email metrics alongside everything else

Even entered manually, email numbers are more useful inside the client report than in a separate tool: opens and clicks sit next to site sessions and conversions, letting you narrate how email contributed to the month's traffic and sales without claiming a single-source truth.

How it works

  1. 01

    Export from Mailchimp

    Open the client's Mailchimp reports and gather the campaign metrics for the period.

  2. 02

    Enter into widgets

    Fill the report's manual metric widgets with audience, engagement and unsubscribe figures.

  3. 03

    Set the context

    Add commentary comparing this month's sends to previous periods and planned campaigns.

Simple, capped pricing

£9.99/month starter

First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).

£49/month agency

Flat monthly price with unlimited clients.

See pricing

Frequently asked questions

If OAuth exists, why isn't data pulled automatically?

The connector group exists but live Mailchimp widgets aren't built yet. Manual-entry widgets are the current workflow.

Which email platforms pull live today?

Klaviyo connects with an API key and reports live campaign engagement. Mailchimp metrics are manual at present.

How much does ReportingBee cost?

Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.

Keep exploring

Browse all reporting guides

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