ReportingBee

Ecommerce

Ecommerce reporting from store to acquisition

Present Shopify orders, revenue and average order value alongside GA4 and ad-platform metrics. Keep each source labelled so the client can distinguish store activity from attributed results.

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From £9.99/month · Agency £49/month

What you can report on

Orders & revenue
Order counts and revenue reported from the connected store, distinct from ad-attributed revenue and bank payouts.
Average order value
Revenue per order — the lever that changes whether more traffic or bigger baskets is the priority.
Attributed revenue
What GA4 and each ad platform claim they drove — useful, labelled, and never equal to the store's total.

Three different numbers, all worth showing

Shopify reports store activity, GA4 reports what its tracking saw, and each ad platform claims credit on its own model. Definitions also differ — Shopify's order totals treat refunds differently to finance or payout reports. An ecommerce report that presents each figure labelled by source teaches the client how to read marketing data without false precision.

A ReportingBee ecommerce report section with store orders and revenue widgets
ReportingBee ecommerce report. Sample client data.

Shopify pulls live

The Shopify connection reports real store metrics — orders, revenue, items sold, AOV — into report widgets. Ad platform and GA4 figures sit in their own sections, so store activity and attributed results stay visually distinct rather than blended.

A ReportingBee Google Ads report section with spend, clicks and conversions
ReportingBee Google Ads report. Sample client data.

AOV and composition, not just totals

Revenue up 10% means different things if orders rose versus baskets grew. Reporting orders and AOV beside revenue gives the client the decomposition — the difference between 'we need more traffic' and 'we need bigger baskets' is a different next month's work.

How it works

  1. 01

    Connect the store

    Add the client's Shopify credentials — store metrics pull live from then on.

  2. 02

    Section by source

    Store activity in the commercial section; GA4 and ad attribution in their own labelled sections.

  3. 03

    Narrate the gap

    Commentary reconciles attributed revenue with store revenue — the education clients need.

Simple, capped pricing

£9.99/month starter

First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).

£49/month agency

Flat monthly price with unlimited clients.

See pricing

Frequently asked questions

Why don't ad platform sales match Shopify?

Attribution models and windows differ — platforms claim credit for sales they'd argue they influenced, while Shopify reports what the store processed. Report both labelled; neither alone tells the whole story.

Can I report multiple stores?

Connect the relevant store for each client. For multi-store businesses, confirm the reporting setup you need before combining results; the page does not promise automatic multi-store aggregation.

How much does ReportingBee cost?

Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.

Keep exploring

Ecommerce Reporting Dashboard

Shopify orders and revenue beside traffic and ad spend — one dashboard, consistent currency and period, so the funnel reads as one story.

Google Ads Reporting

Campaign cost, clicks, conversions and conversion value — the month's Google Ads performance composed into a report clients read top to bottom.

Analytics Reporting

Traffic, engagement and conversions from GA4 composed into a readable report — your clients get the story, you keep the analysis.

Browse all reporting guides

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