ReportingBee

Integration guide

Add Instagram insights to your client reports

Organic Instagram metrics go into reports via manual-entry widgets today. Paid Instagram campaigns come through the separate Meta Ads connection.

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From £9.99/month · Agency £49/month

What you can report on

Followers
Audience size at report time — entered manually, so pair it with the prior period to show growth direction.
Reach & impressions
How many accounts saw the content and how often — read from Instagram Insights and entered into the report.
Engagement
Likes, comments, saves and shares combined — the measure that shows whether the audience is responding, not just scrolling past.

Organic metrics today: manual entry

There is no native organic Instagram OAuth pull in ReportingBee reports right now. Instead, you read the client's figures from Instagram Insights and type them into manual metric widgets — the same widgets used for any source without a live connector. It takes minutes per client per month — label each figure with its source and reporting period.

Illustration of the Instagram manual reporting workflow: Insights figures entered into a branded report
Illustration of the Instagram manual reporting workflow.

Paid Instagram is a different pipe

Ads run on Instagram placements are reported through the Meta Ads connection, not this page. Keeping paid campaign widgets and manually-entered organic metrics in separate report sections avoids the classic mistake of crediting organic content for paid reach.

The ReportingBee report template library with ready-made report layouts
ReportingBee template library. Sample client data.

Manual metrics inside the template

Manual-entry widgets are first-class report citizens: same styling, same layout, same place in the monthly template. Once the month's template exists, next month is a copy plus fresh figures — a small recurring task inside a mostly-automated report.

How it works

  1. 01

    Open Instagram Insights

    Pull the client's follower, reach and engagement figures from their professional account's Insights for the period.

  2. 02

    Enter them in manual widgets

    Type the figures into the report's manual metric widgets — the layout and styling match the connected widgets around them.

  3. 03

    Separate from paid

    Keep Meta Ads campaign widgets in their own section so organic and paid performance never blur.

Simple, capped pricing

£9.99/month starter

First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).

£49/month agency

Flat monthly price with unlimited clients.

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Frequently asked questions

Is there a live Instagram connection?

Not for organic metrics today — they're entered manually. The Meta Ads integration does pull live paid campaign data for Instagram placements.

Will manual entry become automatic?

Manual entry is the current workflow. You can request additional integration coverage; there is no release date promised here.

How much does ReportingBee cost?

Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.

Keep exploring

Instagram Reporting

Followers, reach and engagement entered from Instagram Insights into the client's report, with paid Instagram campaigns pulled via Meta Ads in a separate section.

Social Media Reporting

Paid Meta campaigns pull live through the Ads connection; organic social metrics go in manually — each labelled so a boosted number never poses as organic.

Meta Ads Integration (Facebook & Instagram)

Sign in with Meta, pick each client's ad account, and report paid campaign spend and results for Facebook and Instagram placements in one branded report.

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