ReportingBee

Social media

Social media reporting with paid and organic kept apart

Paid Meta campaigns pull live through the Ads connection; organic social metrics go in manually — each labelled so a boosted number never poses as organic.

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From £9.99/month · Agency £49/month

What you can report on

Paid results
Meta Ads spend, results and cost per result — live via the Meta connection, clearly marked paid.
Organic reach
Followers, reach and engagement entered from each platform's native insights — the audience side of the story.
Engagement rate
Interactions relative to audience — the comparable organic quality metric across platforms and periods.

The paid/organic line matters

Social reports lose credibility when paid reach inflates organic claims — or when genuinely good organic performance gets credited to budget. ReportingBee separates them structurally: Meta Ads widgets under paid, manual metric widgets under organic, each labelled in the layout.

A ReportingBee Meta Ads report section with spend and campaign results
ReportingBee Meta Ads report. Sample client data.

Organic is manual today — and that's fine

Native organic pulls don't exist for most platforms in the product yet, so organic figures are entered from each platform's insights. Enter figures from each platform's insights and label the source and period — a small monthly task inside an automated report.

Illustration of the Instagram manual reporting workflow: Insights figures entered into a branded report
Illustration of the Instagram manual reporting workflow.

One report, every social surface

Facebook, Instagram, TikTok, LinkedIn, Pinterest — whichever mix the client uses, the report holds a consistent section per platform: audience, reach, engagement, and for paid platforms, spend and results. Consistency across platforms is what makes a social report scannable.

How it works

  1. 01

    Split paid and organic

    Connect Meta Ads for paid; plan manual widgets for organic platform metrics.

  2. 02

    Section per platform

    Same widget set per network — audience, reach, engagement — so platforms compare cleanly.

  3. 03

    Label everything

    Paid figures under paid headings, organic under organic — the discipline clients learn to read.

Simple, capped pricing

£9.99/month starter

First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).

£49/month agency

Flat monthly price with unlimited clients.

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Frequently asked questions

Which social platforms pull automatically?

Paid social pulls live where ad connectors exist — Meta Ads today covers Facebook and Instagram campaigns. Organic metrics across platforms are entered manually at present.

Can I report organic Instagram growth?

Yes — via manual-entry widgets using the client's Instagram Insights figures, with the same styling as connected widgets.

How much does ReportingBee cost?

Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.

Keep exploring

Social Media Reporting Software

Repeatable report layouts for every platform your clients use — ReportingBee reports on social performance; it doesn't publish or schedule posts.

Instagram Reporting

Followers, reach and engagement entered from Instagram Insights into the client's report, with paid Instagram campaigns pulled via Meta Ads in a separate section.

Facebook Ads Reporting

Meta campaign spend, leads and purchases pulled live into the report — under a paid heading, never blended into organic social wins.

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