ReportingBee

Social media

Instagram reporting in your client's monthly report

Followers, reach and engagement entered from Instagram Insights into the client's report, with paid Instagram campaigns pulled via Meta Ads in a separate section.

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From £9.99/month · Agency £49/month

What you can report on

Followers & growth
Audience size across periods — the slow metric that frames everything else.
Reach & impressions
Accounts reached and total views from Insights — the visibility layer of organic performance.
Engagement
Likes, comments, saves, shares — saves especially signal content clients should make more of.

Organic metrics today: manual entry

There is no native organic Instagram connection for reports today. Figures come from the client's Instagram Insights and go into manual-entry widgets — same styling as connected widgets, with the source and period labelled.

Illustration of the Instagram manual reporting workflow: Insights figures entered into a branded report
Illustration of the Instagram manual reporting workflow.

Paid Instagram is Meta Ads

Instagram ad placements report through the Meta Ads connection — live spend and results in the paid section. Two different pipes for two different things, and the report keeps them in different sections so they never merge.

The ReportingBee report template library with ready-made report layouts
ReportingBee template library. Sample client data.

Worth the five minutes

For retainer clients, updating the Instagram section is a small recurring task inside a mostly-automated report — and it keeps organic social in the deliverable rather than leaving it out.

How it works

  1. 01

    Open Insights

    Pull the month's followers, reach and engagement from the professional account.

  2. 02

    Enter the figures

    Manual widgets in the organic Instagram section.

  3. 03

    Cross-check paid

    Meta Ads section carries any paid Instagram campaigns — keep the sections distinct.

Simple, capped pricing

£9.99/month starter

First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).

£49/month agency

Flat monthly price with unlimited clients.

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Frequently asked questions

When will organic Instagram pull automatically?

Manual entry is the current workflow. You can request additional integration coverage; there is no release date promised here.

Do paid and organic metrics ever mix?

Not structurally — paid lives in the Meta Ads section, organic in manual widgets. Labelling each figure's source keeps the split clear in copy too.

How much does ReportingBee cost?

Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.

Keep exploring

Instagram Integration

Organic Instagram metrics go into reports via manual-entry widgets today. Paid Instagram campaigns come through the separate Meta Ads connection.

Social Media Reporting

Paid Meta campaigns pull live through the Ads connection; organic social metrics go in manually — each labelled so a boosted number never poses as organic.

Facebook Ads Reporting

Meta campaign spend, leads and purchases pulled live into the report — under a paid heading, never blended into organic social wins.

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