Integration guide
X (Twitter) ad spend inside the PPC section
X Ads is an API-key entry in ReportingBee; report metrics are entered manually today — spend, impressions and engagement from the ads dashboard placed beside the rest of the paid mix.
From £9.99/month · Agency £49/month
What you can report on
- Spend
- What the X ad account paid over the period — reconcilable against the client's invoice.
- Impressions & engagements
- Delivery plus the likes, reposts and replies campaigns earned — X's engagement layer.
- Link clicks & conversions
- Traffic and tracked actions the account attributes to campaigns — the outcome figures.
Key-based entry, manual reporting
X Ads is connected by pasting credentials against the client's ad account rather than OAuth. Live report widgets aren't built yet — pull the period's figures from X's ads dashboard and enter them into the report's manual metric widgets.

Niche spend, same report
Where clients run X alongside the mainstream channels, its spend and engagement belong in the same paid section — the client sees the whole media mix in one branded document instead of a separate screenshot dump.

Label what you enter
Mark the source and reporting period beside manually-entered figures so month-on-month comparisons stay clean and the numbers aren't mistaken for a live feed.
How it works
01
Open X Ads Manager
Pull the client's spend, impressions and engagement figures for the period.
02
Enter into manual widgets
Type the figures into the report's manual metric widgets in the paid social section.
03
Compare the mix
Use commentary to set X's cost per engagement against the other paid channels' numbers.
Simple, capped pricing
£9.99/month starter
First client included, then £3.99/month per extra client, capped at ten slots (£45.90/month).
£49/month agency
Flat monthly price with unlimited clients.
Frequently asked questions
Does X Ads data pull live?
Not today — the connection stores the credentials but live ad widgets aren't built yet. Figures are entered manually.
Is this the old Twitter Ads?
Yes — X Ads is the renamed Twitter Ads platform. The reporting workflow is the same.
How much does ReportingBee cost?
Starter is £9.99/month for your first client and £3.99/month for each extra client, capped at ten client slots (£45.90/month). The Agency plan is £49/month flat with unlimited clients.
Keep exploring
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TikTok Ads Integration
TikTok Ads shares the TikTok OAuth group; report metrics are entered manually today — spend, impressions and conversions from Ads Manager placed beside the client's other paid channels.
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